We Are LUCID
Unique respondents to date
Suppliers
Questions answered
Countries
LUCID Mission
We want to change how the world’s answers are accessed. Our ecosystem has a profound impact on the world around us by fostering a greater understanding of one another.
LUCID Vision
Lucid is pioneering a technology solution that leads the way for anyone, in any industry, to make data-driven decisions inspired by the sentiments of real people.
LUCID Values
Community building
We foster an inclusive community environment that builds trust, character, and makes all people feel empowered through Lucid. We strive to have a positive impact on the world around us.
Compassion
We approach our colleagues, customers, and global community with respect and empathy. We strongly believe in advocating for each other.
Fearlessness
We lean into the unknown and constantly push ourselves to grow. We aim to make quick decisions, while inspiring those around us to take risks and trust their instincts.
Openness
We want to be honest, humble, and transparent – as individuals and teammates. Sharing our ideas and passion helps us achieve goals faster.
Curious learning
We encourage a strong desire to continue learning beyond our domain. Personal and professional goals are fueled by thirst for knowledge and challenging the status quo.nched.
Driving success
We aim to lead with innovation, ambition, and resourcefulness. Our actions should be purposeful and results-driven, with the goal of enabling our organization and partners to succeed.
A LUCID history
2010
Federated Sample founded
2011
Automated sampling platform Fulcrum launched internally
2013
Fulcrum launched externally as the world’s first automated Sample Marketplace
2015
The birth of LUCID
- Federated Sample services division and the Fulcrum SaaS platform unite
- Gurgaon office opened
- Proof (Impact Measurement) launched
2016
London EMEA office opened; Lucid reaches 100 employees.
2017
Continued growth; Lucid reaches 200 employees.
- Raised $60M in Series B
- New York Office Opened
2018
Federated Sample, Fulcrum and Proof brand names retired to form one global Lucid; Sydney office opened.
2019
$100 million of Gross Merchandise Value (GMV) transacted in the Lucid Marketplace. APJ launched. Prague office opened. Lucid reaches 400 employees
2020
Launch of Impact Measurement, a self-service brand lift product
Corporate Affiliations
Lucid is proud to partner with companies that contribute to the advancement of our industry and community.


















Press inquiries and brand guidelines
For inquires, contact marketing@luc.id
Brand guidelines
It is important to use only the approved brand elements to maintain visual consistency across all materials that include the Lucid brand.
Citations
Visit our citations page to see how our partners collect and publish data from the Lucid Marketplace.
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