Lucid is a data technology company focused on the power of human answers.


We were founded and are based in New Orleans, Louisiana, with offices in London and Gurgaon. We’re moving fast, and growing fast – Lucid has doubled in size and revenue two years running. Let us tell you a little about our businesses and our team of over 225 people worldwide.

In 2011, we built Fulcrum, the first global marketplace for market research sample (that means real people who answer questions), and introduced programmatic buying and selling to the market research industry.

We also created Federated Sample, a full-service sample provider that, using our proprietary technology, empowers our clients to do world-class market research. Over eight billion questions have been asked and answered on our global platform. Human data on this scale gives us an amazing opportunity to solve problems with software.

Proof by Lucid uses human data at scale to reveal your real audience - in real time - and to accurately measure brand lift and awareness from your advertising and marketing campaigns. We don’t guess about media. We know. That’s why Fortune 100 brands and top 10 digital agencies are already using Proof.

We think big and move fast.

Interested in joining us? Take the leap.

History


Lucid was founded in 2010 as Federated Sample, LLC; the parent company was renamed in 2015, keeping the Federated Sample and Fulcrum business units as thriving brands, and adding the Proof adtech/martech business. The name Lucid reinforces our commitment to creating clarity through the power of massive data - "human answers".

Leadership Team: Learn More.

Profile

Patrick Comer

CEO, Founder

Patrick Comer has been a founder, investor, and executive for startups since 1998, and in market research since 2003. Comer started as Chief of Staff at govWorks, a Silicon Alley darling—featured in Start-up.com. In 2005, he improved sample acquisition and matching technology for OTX Research. Patrick was Founder and VP of Operations at Sample Czar and previously worked at IFILM. In 2010, Patrick founded Lucid to bring a programmatic approach to sampling. He also launched Federated Sample and Fulcrum, the industry's largest DSP and Exchange. Patrick holds a BA from Sewanee and an MBA from Columbia Business School.

Profile

Brett Schnittlich

President

Brett Schnittlich has 20+ years experience as an entrepreneur, investor, and executive. He has served as CTO for market research firms OTX, Lieberman Research Worldwide, and Federated Sample. Brett founded Ibis Software, a healthcare data collection company, which sold to Grey Advertising. He joined Grey as EVP/MD and brokered the sale of Ibis assets to Pharmacentric, rebranding the company as eTrials prior to joining Torre Lazur/McCann Healthcare as CTO. He also served as CTO/managing partner at Hyphen, an Omnicon Company. Brett currently sits on the board of directors for StatSocial.

Profile

Andy Ellis

COO

Andy Ellis has 15+ years experience managing global operations, sales and technology teams in the market research industry. Andy joined Lucid as Senior Vice President of Corporate Development and transitioned into President of Federated Sample and Fulcrum. In March 2016, he became COO, Lucid. Before Lucid, Andy was Managing Director Europe and Asia-Pacific at Greenfield Online. He was part of the executive management team responsible for building them into a global, 600+ employee, publicly traded company as well as the ultimate sale of the business to Microsoft in 2008. Andy holds a B.A. in economics (Creighton University).

Profile

Rick Pittenger

CTO

Rick Pittenger is an Internet technology veteran and leader in the development, deployment and management of large-scale SaaS systems. He brings 22+ years of software development and service engineering experience, 16 years of diverse management experience and 19 years in the Internet space. His Internet experience goes back to 1996 and GeoCities. Working at Yahoo, he focused on large-scale enterprise, and eventually, consumer-facing sites. He later moved onto Proofpoint, where he helped take the company to a successful IPO. Next he joined Ooyala for 3 years as SVP Engineering. Before joining Lucid, he worked at Rocket Fuel, leading the Engineering and Product organizations.

Profile

Todd Saypoff

CFO

Todd Saypoff is a strategic financial leader with 20+ years of diverse corporate finance, accounting and operations experience. Spayoff worked at Viacom for 13 years, where he became the SVP of Finance and Production Management. In 2004, he joined NBC Universal and became CFO, NBC Owned Televisions Stations where he was responsible for complete financial management of $1 billion P&L. Next, he became the CFO at Alloy Media + Marketing and completed 6 successful acquisitions. Before joining Lucid, he worked at Shazam, which was recently sold to Apple.

Profile

Ben Hogg

MD, EMEA

Ben started his career as managing director and owner of Bristol-based youth communications and marketing agency Out of Hand. His first job in online market research came with passive measurement company NetValue in 1999. Ben then moved to MyVoice as business development director before joining Nielsen//NetRatings. He launched SF-based mobile measurement and survey company Telephia in Europe and became e-Rewards’ first European employee in 2006. Ben was previously MD, EMEA portfolio companies at Research Now.

Profile

Rick Rodgers

SVP, Customer Solutions

Rick Rodgers first joined Lucid as VP operations, Fulcrum before his role extended to VP Operations, Federated Sample. He is an entrepreneurial executive who has executed high growth strategies with companies both domestically and abroad. Rick began his career at Virtual Sprockets and later founded Carbonview in 2005. He helped launch eBay.vn in 2008 and was most recently COO at Good Done Great, a provider of SaaS solutions for Corporate Social Responsibility. Rick holds a B.A. in political science (American University).

Profile

Nicole Patel

SVP, People

Nicole has helped grow Lucid's staff by 50%, accepted a NOLA Top Work Places award, and established the People Department. Earlier, Nicole spent 15 years in human resources across multiple industries. After working in corporate financial benefits at Baker Hughes, she spent the next 12 years in financial services at Lehman Brothers and Neuberger Berman. Ultimately, Nicole left financial services and moved to New Orleans and has been at Lucid ever since. Nicole holds a B.S. in human resource management (Louisiana State University).

Profile

Martino Roselli

SVP, Customer Experience

Martino Roselli has extensive experience in leading and growing sales teams that provide integrated enterprise data, software and complex technology solutions to local and global companies. He specializes in capturing new logos on the Fortune 500 list, while providing extraordinary growth and revenue. Prior to joining Lucid, he worked with Security Colony, where he was Chief Revenue Officer, responsible for North America. Previously part of Senior Leadership teams at Tibco, SAS Institute, IBM Risk Analytics, and BAE Systems Applied Intelligence, he brings more than 27 years of leadership experience in the data, technology, and software markets, working with high growth companies during his career in North America and APAC.

Profile

Joe Zahtila

SVP, Customer Experience

For over 20 years Joe has been a serial digital media entrepreneur. He began his career in client services and sales and rose to build a global sales team. Notable clients included GroupM, Mindshare, Publicis, Starcom, Digitas, Google, AOL, MSN, Yahoo! and ESPN. Joe is working to lead Proof toward leveraging massive pools of demographic and behavioral data to improve digital advertising from both the consumer and the advertiser's perspective. Joe graduated from the University of Massachusetts, Amherst with a degree in communication and mass media.

Profile

Michelle Huck

VP, Finance

Michelle Lucas Huck started her career as a consultant and transitioned to an internal audit role where she worked on a Sarbanes Oxley implementation. After seven years in advisory and regulatory roles, she transitioned into financial operations as controller at a large law firm before finding her way to Lucid, where she oversees the accounting team and function. Michelle is a CPA, CIA, and CFE. She has a bachelor’s degrees from Loyola University New Orleans and a master’s in accounting from the University of New Orleans.

Profile

Arno Hummerston

VP, Product & Marketing

Arno Hummerston has been at the forefront of digital research since its humble beginnings in the late nineties. Arno has developed some of the industry’s first and leading ad effectiveness solutions, managed huge key client accounts, and led cross functional teams. He has always focused on new technologies – be they social media analysis, passive web behavior measurement, or virtual stores. At Lucid he leads the corporate development function, focusing on bringing new opportunities to the business that will ensure future growth. Previously Arno led the global market intelligence client service teams at GfK, and prior to that he headed the digital and internet research strategy at TNS. Arno graduated with honors in business studies from University of Wales.

Profile

Liz Fortier

VP, General Counsel

Liz Fortier has 20+ years of experience working for a variety of technology companies, where she has focused on data privacy, compliance, global software licensing, intellectual property, M&A, corporate governance, employment matters, and litigation. Previously she was general counsel, corporate secretary, and the HIPAA security officer of Code42 Software. Most recently, Liz was chief legal officer and corporate secretary of Syncada, where she led legal and compliance functions. Liz graduated from the College of Saint Benedict with honors and earned her J.D. from William Mitchell College of Law.

Profile

Emel Mohammadally

VP, Business Development

Emel Mohammadally is a champion of automated online methodologies for efficient, cost-competitive market research insights. In her 15 years’ experience, she has worked in several major multinational agencies, such as Synovate, Greenfield-Ciao, Research Now, and Verve. Always up for a new challenge, Emel once followed her professional passions to Sydney, Australia, and currently resides in London. Emel has worked with a number of blue-chip clients, including HP, Amex, Kraft, Walgreens, and Sky.

Board of Directors: Learn More.

Profile

Patrick Comer

Patrick Comer has been a founder, investor, and executive for startups since 1998, and in market research since 2003. Comer started as Chief of Staff at govWorks, a Silicon Alley darling—featured in Start-up.com. In 2005, he improved sample acquisition and matching technology for OTX Research. Patrick was Founder and VP of Operations at Sample Czar and previously worked at IFILM. In 2010, Patrick founded Lucid to bring a programmatic approach to sampling. He also launched Federated Sample and Fulcrum, the industry's largest DSP and Exchange. Patrick holds a BA from Sewanee and an MBA from Columbia Business School.

Profile

Brett Schnittlich

Brett Schnittlich has 20+ years experience as an entrepreneur, investor, and executive. He has served as CTO for market research firms OTX, Lieberman Research Worldwide, and Federated Sample. Brett founded Ibis Software, a healthcare data collection company, which sold to Grey Advertising. He joined Grey as EVP/Managing Director and brokered the sale of Ibis assets to Pharmacentric, rebranding the company as eTrials prior to joining Torre Lazur / McCann Healthcare as CTO. He also served as CTO/Managing Partner at Hyphen, an Omnicon Company. Brett currently sits on the Board of Directors for StatSocial.

Profile

Walton Comer

Walton Comer is the Chief Investment Officer of Derivee Capital Management, which trades liquid assets using systematic and quantitative strategies, and The XBTO Group, which is a global leader in cryptocurrency trading and investments. Previously, he was a Founder and Principal at Falcon Bridge Partners, a high-frequency commodities trading platform. Walton was also a VP of Risk at SAC Capital and Director of Research at Thornhill Partners, a consulting firm. Before Thornhill, he was a Partner at Instant Gravity LLC, which developed new media and financial services technologies. Walton has an M.A. in Mathematics of Finance (Columbia University) and B.S. degrees in Electrical Engineering, Mathematics, and Physics.

Profile

Don Dodge

Don Dodge is a Google Developer Advocate. He’s a 25-year veteran in the software business and was previously a Microsoft startup evangelist. Don began with Digital Equipment where he was part of the leadership team of five startups: Forte Software was the first multiplatform object-oriented development environment, AltaVista was the first search engine, Napster was the first P2P file-sharing network, Bowstreet was the first web services development environment, and Groove Networks was the first secure P2P collaboration platform. Don is currently a board member or advisor at Google Ventures, Cruiseable, StatSocial, aisle411 and more. He attended SNHU and USM, Portland.

Profile

Jon Kaiden

Jon Kaiden is a principal and founding member of Sopris Capital, a firm founded in 2002 to provide venture and growth capital to young technology and healthcare services companies. Jon currently sits on the board for Tallwave, Planet Payment, Mountain Temp Services, Apollidon, Medical Scribe Systems, Healthcare Data Solutions, OfficeWorks, Ethology, LbGlobalLaw, and Turning Point Solutions. Prior to Sopris, Jon was an investment banker with S.G. Cowen, The Seabury Group and led Josephthal & Co.'s healthcare investment banking practice. He also practiced corporate and securities law at Stroock & Stroock & Lavan. Jon holds an M.B.A. (Columbia Business School), a J.D (Brooklyn Law School) and a B.A. in government (Cornell University).

Profile

Russ Pyle

Russ Pyle is a Managing Partner of Guidepost Growth Equity and has been with the firm since its inception in 2007. Russ focuses on technology-enabled services, communications infrastructure, and vertical software companies.

Previously, Russ was a Partner at M/C Venture Partners, a Boston-based private equity firm. Earlier in his career, Russ was an Associate at TA Associates in the technology group and an investment banking analyst at Alex. Brown & Sons.

Russ enjoys partnering with passionate owner-entrepreneurs to create category-defining businesses. He works closely with his portfolio companies to make key additions to their boards and management teams, evaluate acquisitions, and create long-term strategic plans.

Russ has an M.B.A. from Harvard Business School and an A.B. from Princeton University. He enjoys playing golf, coaching his kids’ sports teams and reading American history.

Press.




Press

October 13, 2018

ARF CEO Scott McDonald on New Initiatives on Data Quality

The ARF has announced two new efforts to tackle data quality questions.

READ MORE arrowarrow

Press

August 30, 2018

Lucid Hires Saypoff as CFO

US – Programmatic sample platform Lucid has appointed Todd Saypoff as its new chief financial officer.

READ MORE arrowarrow

Press

August 7, 2018

Lucid Expands to Australia and New Zealand

Programmatic sample platform Lucid has appointed Ania Kubiak as country manager for Australia and New Zealand (ANZ).

READ MORE arrowarrow

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