
Academic Research with LUCID
Whether you are surveying the general population, nationally-representative samples, or a targeted demographic, we’ll help you run academic studies quickly and affordably.
Opt-in Surveys
Trusted Survey Panels
Our ecosystem of survey panels and other suppliers ensures that high-quality respondents are sent to your survey and compensated accordingly.
Fast Results
The Marketplace’s programmatic connections instantly match your surveys with qualified respondents – so you will get results quickly.
Eligible for IRB Approval
Many researchers who have sourced survey data through Lucid have had their research IRB-approved.

Frequently Asked Questions
How long does it usually take for studies to start fielding?
Where are Lucid respondents sourced?
There are a few different ways that respondents are sent to surveys. Some respondents participate in online research panels, where they receive rewards for completed surveys. Others opt into rewards or loyalty programs that provide incentives via online games or apps. We also source respondents from online publishers who send their web traffic to surveys. The Lucid Quality Program evaluates our supply partners to ensure that customers receive high quality survey results.
What kind of security measures are in place to ensure that my results are high quality?
LUCID Marketplace on your terms
LUCID Marketplace
We match your survey with respondents who meet your targeting criteria, so you can get answers from the right people.
- More control over your insights
- Faster access to survey results
- High quality responses
- Fully transparent transactions
LUCID Theorem
This easy-to-use tool gives you access to millions of survey respondents in the U.S.
- Fixed pricing
- Easy setup
- Programming in Qualtrics
- Prepay option
Academic Research
Using Rating Questions vs. Ranking Questions in a Survey
If you’re creating a survey for your business, it’s important to know the right types of questions to use. Learn more about the benefits of rating and ranking questions and what makes them different.
Lucid Product Release Roundup: 2021 Highlights
Improved feasibility, new Marketplace features, updates to Impact Measurement, and more. Here are Lucid’s 2021 product release highlights.
The Future of Lucid’s Marketplace Will Be Powered by Flexibility and Adaptability
Lucid’s Marketplace is designed for future growth with a focus on expansive sample supply, respondent experience, and more powerful data.
”
“We turned to Lucid because it was a way we could more affordably reach respondents in MSAs [metropolitan statistical areas] across the US. We found that the demographics of Lucid’s respondents matched what we expected from US census parameters.”
John Husser
Associate Professor of Political Science, Director of The Elon Poll at Elon University
Academic Research
Stay in the know with LUCID. Subscribe to our newsletter.