From the Washington Post: An influx of capital and newcomers has triggered changes in New Orleans, a fragile city that’s used to moving at its own pace.
On Aug. 29, 2005, Hurricane Katrina smashed into the Gulf Coast, levees failed, and 80% of the unique city was left underwater, devastated.
It has been a hard decade for the Big Easy, but helping lead its rebirth has been a vibrant, growing and enthusiastic community of entrepreneurs. Indeed, the New Orleans entrepreneurial ecosystem may be one of the strongest in the entire country.
Market research firm Federated Sample announced Wednesday (Aug. 19) it has rebranded as Lucid, a move that symbolizes the five-year-old New Orleans company’s evolution from a promising startup to a high-growth business with global ambitions.
Finally, we are a real boy. No longer are we the little startup company in New Orleans in an obscure niche industry that few people truly understand. No longer are we the “what if this works’ business model of programmatic sampling built upon an open exchange platform. We have arrived and we are very, very real.
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