Software company Lucid is launching a product called “Proof” that lets ad buyers see which demographics are viewing ads in real time.
Lucid CEO Patrick Comer said the company comes from a market research sampling universe, meaning it collects core demographics by asking for them instead of using an algorithm.
Lucid’s pool of over 50 million respondents will power the new product
Employing its 50+ million respondent database, New Orleans-based company launches an adtech software business unit, offers real-time verification that ads reach their intended audiences.
NEW ORLEANS, Nov. 18, 2015 – Lucid, the software company delivering the power of human answers on a massive scale, has launched a digital marketing measurement tool. Proof uses Lucid’s access to consumer data – a pool of over 50 million respondents – to create unprecedented visibility into audiences reached and impact created by media campaigns.
The foundation of the internet is trust. You trust that on the other end others are appropriately handling massive amounts of data. Currently, there’s uncertainty as to how thousands of companies should hold, collect, and control data.
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