Category: Month: February 2016
Proof by Lucid: Tracking Brand Awareness in Real Time

Proof by Lucid: Tracking Brand Awareness in Real Time

“Cross-media measurement” is something we hear a lot, and it’s the sweet spot for our Proof product suite. Generally, though, this refers to digital media measurement only, and a great marketing mix goes further than that. We used Proof to look at measuring brand awareness generated by live event spend and placement – during Super Bowl 50. Our conclusion? YES – it is possible to measure rising and falling awareness during an event, in real time.

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Super Bowl Ads: Facial Recognition Identifies Real-Time Engagement

Super Bowl Ads: Facial Recognition Identifies Real-Time Engagement

Animals and ultrasounds struck a chord with viewers.

While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most engaging commercials of the year by measuring people’s facial expressions.

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