October 2016

Lucid Battleground State Polls

Announcing Lucid’s battleground state poll series

Women of Lucid: Part 3

We finish our Women of Lucid blog series with three members of leadership. Today, they share their take on gender in the workplace, and advice for women looking to follow in their footsteps.

Women of Lucid: Part 2

Today, we feature three women who know code and aren’t afraid to use it! These women roll up their sleeves each day to dig into technical projects and get the job done.

Women of Lucid: Part 1

Today, we’re featuring four Lucid women who are owning their roles and making a difference on Lucid’s client-facing teams, Federated Sample, Fulcrum, and Proof.

Introducing the Women of Lucid

Gender inequality in the workplace: everyone is talking about it. Women make up at least half of the workforce, yet only about 25% of IT-related jobs are held by women. This post kicks off a Women of Lucid blog series, in which we’ve asked some of our own female staff members to share their experiences in the the industry, and how we can encourage women in technology.

Keeping our Polling Data Real

Readers may have noticed that the Presidential tracker did not update Thursday, 10/6. If it had, the results would have shown a big jump in support for Clinton from an 8 point lead after Tuesday to a 12 point lead after Wednesday. Because there was not a news event that would have precipitated such a massive gain for Clinton, we dug further into our data and found reason to believe the data collected on Wednesday represented a significant outlier.

10 Tips to Run Better Trackers

How to sample and run market research trackers or wave studies and prevent dreaded data shifts. Take the proper precautions to deliver valuable insights to your clients.