December 2016

Introducing Pulley: Making Programmatic Work for Everyone

With the increasing prevalence of API-driven delivery, sample suppliers must adopt a programmatic approach in order to remain competitive. However, we understand that not all sample suppliers have software development resources on hand – a requirement for an effective API integration. We’d like to introduce Pulley, our newest integration offering. Pulley is a hybrid solution that takes an API-based, programmatic approach but is accessible to all of our partners.

NOLA Media Group and Lucid launch new daily presidential tracking poll

The first Times-Picayune/Lucid Poll will provide a snapshot of the presidential race in the wake of Monday night’s debate between candidates Hillary Clinton and Donald Trump.

A Closer Look at our 2016 Election Coverage

Like many others, our 2016 election poll wrongly predicted the outcome. We’re still digging into the reasons why and can’t wait to try again in 2020. Here’s a bit more about what we’re learning.

How Today’s Best Sample Suppliers Succeed with a Programmatic Approach

When we talk about “programmatic” in the world of sampling, we’re referring to a software solution that integrates with APIs to automate the process of supplying sample. In this post, we take a look at how programmatic sampling directly impacts supplier success.

Q3 Fulcrum Quality Performance

We review Fulcrum Quality results this quarter, along with the factors that drove the outcome.

Facial Recognition Proves John Lewis is Most Engaging Christmas Ad

After mixed reactions last year, John Lewis has produced this year’s most engaging festive ad, according to a study which measures viewers’ emotions by tracking facial expressions. Lucid was thrilled to work with Realeyes who used facial recognition software to track which holiday ads in the UK were the most emotionally engaging.