Category: Month: December 2016
Introducing Pulley: Making Programmatic Work for Everyone

Introducing Pulley: Making Programmatic Work for Everyone

With the increasing prevalence of API-driven delivery, sample suppliers must adopt a programmatic approach in order to remain competitive. However, we understand that not all sample suppliers have software development resources on hand – a requirement for an effective API integration. We’d like to introduce Pulley, our newest integration offering. Pulley is a hybrid solution that takes an API-based, programmatic approach but is accessible to all of our partners.

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Facial Recognition Proves John Lewis is Most Engaging Christmas Ad

Facial Recognition Proves John Lewis is Most Engaging Christmas Ad

After mixed reactions last year, John Lewis has produced this year’s most engaging festive ad, according to a study which measures viewers’ emotions by tracking facial expressions. Lucid was thrilled to work with Realeyes who used facial recognition software to track which holiday ads in the UK were the most emotionally engaging.

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