Category: Month: August 2017
Lucid Quality: A Year in Review

Lucid Quality: A Year in Review

Lucid is proud to lead the industry with the first independent measurement of sample quality. This quarter, we provide a retrospective view of the year in quality sample.

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Nine months after the election, what can pollsters learn from their mistakes and do differently?

Nine months after the election, what can pollsters learn from their mistakes and do differently?

Between August and November last year, the Times-Picayune and Lucid collaborated to develop a daily tracking poll to estimate what might happen on November 8th. Though, like most polls, our prediction was wrong, we have decided to remodel our analysis because we believe our platform is uniquely positioned to provide solutions as the entire polling industry confronts declining telephone response rates.

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