The new methodology of the Lucid Supplier Quality Program improves the scientific rigor of the program, the respondent experience, and the fielding process.
In Part II of this three-part series, we explore the following questions: why is data important? Who uses it? And how does it figure in the big picture of marketing?
Lucid and Realeyes: Combining Groundbreaking Technologies to Measure the Emotional Impact of UK Christmas Ads
The Holiday season is a vital time for brands to debut new advertisements. Each year Lucid and Realeyes work together to determine which advertisements are having the most impact on potential customers. This year’s big winner was Coca-Cola while John Lewis’ ad finished a disappointing 17th.
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