Longer interview lengths make surveys more challenging for respondents and impact cost, conversion rates, and quality.
As the future of sample moves toward broader, more sustainable sample supply, rate cards are being replaced by programmatic pricing.
Lucid State 2019 was a call to action. In his address, Patrick Comer, Lucid Founder and CEO, set his sights far ahead – into the future of Lucid, sample, and the insights industry as a whole.
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