Podcasts are quickly gaining popularity as an advertising platform. Lucid makes it easy to measure the impact of your podcast ads to ensure that you’re getting the most from your advertising spend.
In the 2019 GRIT Report, Andy Ellis discusses the importance of using client ROI to inform market research innovation.
In this MediaPost article, Ted McConnell addresses the growing concern with determining exactly what’s in our data and how attribute density solves for it.
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