When it comes to conducting research, technology is still somewhat contemporary. Consider this: programmatic survey sampling was introduced to the industry ten years ago, and it took years to become widely adopted. Why? Because research technology was an enigma. Fast forward to 2021. Today, it’s hard to imagine how we ever lived without programmatic technology and the benefits it offers with the cost, scale, and fielding times of online studies. And right now, we are in the midst of another game-changing trend in research tech: SaaS.
SaaS (software-as-a-service) provides researchers with the opportunity to run studies themselves, without relying on a project manager. Let’s look at the ways software can help to boost your sampling capabilities and optimize your workflow.
Software gives you more control over your research
You may be wondering why you need more control over your studies. There are lots of reasons. First, greater control means you can tailor a study to your specific needs – this includes monitoring survey-completes in real-time, managing quotas, adjusting cost if needed, and more.
Let’s say you need to launch a study in the evening or during the weekend. Now you can! A software subscription gives you the freedom to launch a study anytime you want, without having to wait until your services provider is available.
Additionally, software allows you to track studies while they’re in-field. Instead of sending your study to a project manager and wondering why you haven’t started to receive results, you can manage everything yourself. It also gives you the power to troubleshoot any fielding issues that arise, as soon as they happen.
Using software reduces sample costs
Another benefit of sampling software is that it greatly reduces your sample costs. Seriously. Some of our customers have seen up to a 40% reduction in their sample costs, just by running studies themselves.
While the bulk of these savings comes from not paying a project manager to run surveys, it can also be attributed to having more control over projects. For example, if you launch a study and decide that you want to reduce your sample size, you can make that change on your own.
You don’t have to be a techie to use sampling software
Learning a new technology can be a daunting task, but sampling software is pretty simple. If you’re a seasoned researcher, you already know all the elements that should be included in fielding a study: sample size, target demographic(s), expected fielding time, cost, etc. Software allows you to implement those project specs and look at the study in a more granular way.
For those who are less familiar with how sampling works, the process is easy to learn! We’ve worked with many customers who are new to the research technology industry. Using software, you will quickly figure out the information you’ll need to run a study and make adjustments to your project when needed.
An added bonus is that you’re using the same tools that your services provider uses to run your studies. Now, the same tools are at your fingertips – with a dedicated team to provide all the training you need to get up and running.
You can use software and services together
We don’t want you to think that you have to choose either sampling software or professional services – you can use both! Many of our customers find that for simpler or smaller studies, our self-serve software is preferred.
However, when it comes to running more complex studies, like brand trackers, relying on our professional services team may be a more effective option. It’s especially helpful when you are running multiple studies at once and have tight deadlines to meet. Plus, with a software license, you can still monitor studies that project managers are running for you.
Software is valuable to a team of any size
Whether you’ve been in the business for 15 years with a team of researchers working alongside you or you’re the sole insights person on your team (maybe “research” isn’t even in your title), you can still benefit from software!
As research becomes a part of nearly every industry, leveraging software will enable businesses to bring insights in-house and reduce their research spend. It’s an incredibly flexible option for traditional researchers, academics, marketers, agencies, and more.