Audience Release Notes: 5/29/20

May 28, 2020 | Release Notes

Release notes are a new roundup of the latest features, enhancements, and improvements to Lucid’s Audience products. 



New Methodology Enhancements for Impact Measurement Dashboard (beta)

In May 2020, we will be introducing new features to our methodology to further balance our exposed and control groups to brand and category propensities. These additional features will help to ensure the lift metrics you see in the dashboard reflect the true impact of ad exposure. Reach out to your Lucid representative to learn more.


Impact Measurement Dashboard Reporting APIs (beta)

Impact Measurement uses the scale and speed of Lucid’s Marketplace to provide unmatched insight into the effectiveness of digital ad campaigns. The Impact Measurement API provides a simple way to both create a brand lift study and retrieve brand performance metrics for a campaign. Reach out to your Lucid representative to learn more. 

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