Lucid, Author at Lucid

Lucid Releases Real-time Brand Lift Measurement Product

Lucid’s new Impact Measurement Dashboard is a self-service tool that enables marketers to measure ad effectiveness and run brand lift studies.

Lucid is Working Toward a More Equitable Future

Like many organizations, we are reflecting on our current practices and our role in the movement against racism. Lucid will do more to enact change.

Lucid Australia Spotlight: ISO Certification and Strong YoY Growth in ANZ

With an ISO 20252 certification in Australia, Lucid continues its ongoing expansion into ANZ.

Audience Release Notes: 5/29/20

Audience Release Notes – May 29, 2020: Enhanced methodology and new reporting APIs for Lucid’s Impact Measurement Dashboard.

Marketplace Release Notes: 5/21/20

Marketplace Release Notes – May 21, 2020: AI-powered Support Chat, Reach improvements, Real-time reporting, new OTS API endpoint, & more.

Lucid Launches AI-Powered Support Chat

The Lucid Support Chat is powered by Einstein AI from Salesforce. It enables 24/7 guidance for any inquiry to help customers get the support they need.

Audience Release Notes: 4/30/20

Audience Release Notes – April 30, 2020 : Frequency Optimization, KPI Summary view & more.

Lucid Response to COVID-19

As the COVID-19 crisis continues to evolve, Lucid is taking measures to maintain the high level of service, availability, and expertise you expect.

Lucid Launches a Partner Program for Supply Technology Partners

Lucid has launched the first phase of its Partner Program. With Supply Technology Partnerships, Lucid is bringing new online communities to the Marketplace.