Audience Archives

Lucid Product Release Roundup: 2020 Highlights

Lucid has released new feasibility and reporting features, real-time media measurement software, and more. Here’s a roundup of our 2020 product releases.

What Does Cookieless Media Measurement Look Like?

Going cookieless doesn’t mean the end of media measurement as we know it. Here are the steps we are taking to easily transition into cookieless measurement.

The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives

Consumer behaviors are changing and marketers are struggling to keep up. With first-party data we can market to audiences in a more meaningful way.

Wondering if your ad hit the mark? Ask consumers.

Marketers need to know if their ad campaigns are effective. Impact Measurement allows you to survey consumers to find out if your ad resonates with them.

Why Better Measurement is the Secret to Proactive Branding

In today’s rapidly shifting environment, marketers need up-to-date, on-target brand measurement strategies to respond quickly to changing demands.

Lucid Releases Real-time Brand Lift Measurement Product

Lucid’s new Impact Measurement Dashboard is a self-service tool that enables marketers to measure ad effectiveness and run brand lift studies.

Our “Secret Sauce” for Ad Effectiveness? The Lucid Marketplace.

Powered by the Lucid Marketplace, our Impact Measurement solution allows brands to survey people who have been exposed to their ads and optimize brand lift.

Conference Spotlight: Upcoming AdTech Events You Don’t Want to Miss

September 2019 will be a whirlwind of AdTech conferences for Lucid! Learn more about these upcoming events and why you should be excited to attend.

Optimise Your Programmatic Video Spend with Dynamic Ad Measurement

As more companies are investing in video advertising, the stakes are higher than ever. With increasing competition for consumers’ attention, brands are keen to know if their ads are reaching the right audience and having the right impact.