Lucid responds to Google’s recent announcement that it will not build alternative identifiers when third-party cookies are phased out.
Google Will Not Build Alternative Third-party Identifiers
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Category: Audience
Lucid Product Release Roundup: 2020 Highlights
Lucid has released new feasibility and reporting features, real-time media measurement software, and more. Here’s a roundup of our 2020 product releases.
What Does Cookieless Media Measurement Look Like?
Going cookieless doesn’t mean the end of media measurement as we know it. Here are the steps we are taking to easily transition into cookieless measurement.
The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives
Consumer behaviors are changing and marketers are struggling to keep up. With first-party data we can market to audiences in a more meaningful way.
Wondering if your ad hit the mark? Ask consumers.
Marketers need to know if their ad campaigns are effective. Impact Measurement allows you to survey consumers to find out if your ad resonates with them.
Why Better Measurement is the Secret to Proactive Branding
In today’s rapidly shifting environment, marketers need up-to-date, on-target brand measurement strategies to respond quickly to changing demands.
Lucid Releases Real-time Brand Lift Measurement Product
Lucid’s new Impact Measurement Dashboard is a self-service tool that enables marketers to measure ad effectiveness and run brand lift studies.
Our “Secret Sauce” for Ad Effectiveness? The Lucid Marketplace.
Powered by the Lucid Marketplace, our Impact Measurement solution allows brands to survey people who have been exposed to their ads and optimize brand lift.
Conference Spotlight: Upcoming AdTech Events You Don’t Want to Miss
September 2019 will be a whirlwind of AdTech conferences for Lucid! Learn more about these upcoming events and why you should be excited to attend.
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