Marketplace Archives

How to Weight Data

Properly weighting data can help to ensure that you’re collecting the most representative sample possible.

Ad campaigns are a key component of brand building, but how do you know if your strategy is working? Try measuring advertising effectiveness.

Perhaps you have an idea for a new product but need help with research and development. There are many aspects of product research to consider.

When deciding which groups to use for survey sampling, it’s important to consider the sampling method that is best suited for your study.

Sample providers are selective about the studies they send respondents to. Creating more competitive surveys drives success in a marketplace.

Why is market research important? Learn more about the basics of market research and how it can give your business a competitive advantage.

Quantitative research methods and data analysis can be useful tools for collecting statistical research data. Here’s how it works.

Survey sampling is one of the most popular methods for conducting research. Learn more about how sampling works and how it can benefit you.

Strong survey questions deliver better data, lower cost studies and faster results. Here are some tips for writing a great survey.