The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
It’s one of the biggest challenges marketers are facing today: media measurement that doesn’t rely on third-party cookies.
Lucid responds to Google’s recent announcement that it will not build alternative identifiers when third-party cookies are phased out.
Lucid has released new feasibility and reporting features, real-time media measurement software, and more. Here’s a roundup of our 2020 product releases.
Going cookieless doesn’t mean the end of media measurement as we know it. Here are the steps we are taking to easily transition into cookieless measurement.
Consumer behaviors are changing and marketers are struggling to keep up. With first-party data we can market to audiences in a more meaningful way.
Marketers need to know if their ad campaigns are effective. Impact Measurement allows you to survey consumers to find out if your ad resonates with them.
In today’s rapidly shifting environment, marketers need up-to-date, on-target brand measurement strategies to respond quickly to changing demands.
Lucid’s new Impact Measurement Dashboard is a self-service tool that enables marketers to measure ad effectiveness and run brand lift studies.
Stay in the know with LUCID. Subscribe to our newsletter.