Powered by the Lucid Marketplace, our Impact Measurement product allows brands to survey people who have been exposed to their ads and optimize brand lift.
Our “Secret Sauce” for Ad Effectiveness? The Lucid Marketplace.
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Category: Media Measurement
Exploring the Latest Updates to Impact Measurement
With the newest updates to our Impact Measurement product, Lucid is making brand lift measurement easier than ever.
What Is a Brand Lift Study?
Measuring brand lift may be the missing piece of your advertising campaign. It can tell you if your ads are helping to build your brand.
What Is Concept Testing?
Prior to launching a new product or offering, you can use concept testing to learn more about what customers think of your idea.
What Types of Advertising Can Be Used for a Campaign?
If you’re interested in launching an ad campaign, it’s important to consider the different types of advertising available to you.
How to Improve Marketing ROI
Marketing is a big investment for any business, so improving marketing ROI should be a key goal. So, how can you measure marketing success?
Lucid and The Trade Desk Power Advertisers’ Brand Impact
The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
How Lucid is Preparing for the Cookieless Future
It’s one of the biggest challenges marketers are facing today: media measurement that doesn’t rely on third-party cookies.
Google Will Not Build Alternative Third-party Identifiers
Lucid responds to Google’s recent announcement that it will not build alternative identifiers when third-party cookies are phased out.
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