One of many measurement solutions within the advertising space, attitudinal measurement is a valuable part of brand measurement.
How Attitudinal Measurement Is Applied to Strategic Brand Measurement
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Category: Media Measurement
How will media measurement evolve in 2022? Expect more standardization, optimization and industry partnerships
How will media measurement evolve in 2022? Expect more standardization, optimization and industry partnerships.
Lucid Product Release Roundup: 2021 Highlights
Improved feasibility, new Marketplace features, updates to Impact Measurement, and more. Here are Lucid’s 2021 product release highlights.
Our “Secret Sauce” for Ad Effectiveness? The Lucid Marketplace.
Powered by the Lucid Marketplace, our Impact Measurement product allows brands to survey people who have been exposed to their ads and optimize brand lift.
Exploring the Latest Updates to Impact Measurement
With the newest updates to our Impact Measurement product, Lucid is making brand lift measurement easier than ever.
Lucid and The Trade Desk Power Advertisers’ Brand Impact
The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
How Lucid is Preparing for the Cookieless Future
It’s one of the biggest challenges marketers are facing today: media measurement that doesn’t rely on third-party cookies.
Google Will Not Build Alternative Third-party Identifiers
Lucid responds to Google’s recent announcement that it will not build alternative identifiers when third-party cookies are phased out.
Lucid Product Release Roundup: 2020 Highlights
Lucid has released new feasibility and reporting features, real-time media measurement software, and more. Here’s a roundup of our 2020 product releases.
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