The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
Lucid and The Trade Desk Power Advertisers’ Brand Impact
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Category: Media Measurement
How Lucid is Preparing for the Cookieless Future
It’s one of the biggest challenges marketers are facing today: media measurement that doesn’t rely on third-party cookies.
Google Will Not Build Alternative Third-party Identifiers
Lucid responds to Google’s recent announcement that it will not build alternative identifiers when third-party cookies are phased out.
Lucid Product Release Roundup: 2020 Highlights
Lucid has released new feasibility and reporting features, real-time media measurement software, and more. Here’s a roundup of our 2020 product releases.
What Does Cookieless Media Measurement Look Like?
Going cookieless doesn’t mean the end of media measurement as we know it. Here are the steps we are taking to easily transition into cookieless measurement.
The Real Marketing Strategy: Aligning with Consumers’ Shifting Perspectives
Consumer behaviors are changing and marketers are struggling to keep up. With first-party data we can market to audiences in a more meaningful way.
Wondering if your ad hit the mark? Ask consumers.
Marketers need to know if their ad campaigns are effective. Impact Measurement allows you to survey consumers to find out if your ad resonates with them.
Why Better Measurement is the Secret to Proactive Branding
In today’s rapidly shifting environment, marketers need up-to-date, on-target brand measurement strategies to respond quickly to changing demands.
Lucid Releases Real-time Brand Lift Measurement Product
Lucid’s new Impact Measurement Dashboard is a self-service tool that enables marketers to measure ad effectiveness and run brand lift studies.
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