Media Measurement Archives

What Is a Brand Lift Study?

Measuring brand lift may be the missing piece of your advertising campaign. It can tell you if your ads are helping to build your brand.

What Is Concept Testing?

Prior to launching a new product or offering, you can use concept testing to learn more about what customers think of your idea.

What Types of Advertising Can Be Used for a Campaign?

If you’re interested in launching an ad campaign, it’s important to consider the different types of advertising available to you.

How to Improve Marketing ROI

Marketing is a big investment for any business, so improving marketing ROI should be a key goal. So, how can you measure marketing success?

Lucid and The Trade Desk Power Advertisers’ Brand Impact

The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.

How Lucid is Preparing for the Cookieless Future

It’s one of the biggest challenges marketers are facing today: media measurement that doesn’t rely on third-party cookies.

Google Will Not Build Alternative Third-party Identifiers

Lucid responds to Google’s recent announcement that it will not build alternative identifiers when third-party cookies are phased out.

Lucid Product Release Roundup: 2020 Highlights

Lucid has released new feasibility and reporting features, real-time media measurement software, and more. Here’s a roundup of our 2020 product releases.

What Does Cookieless Media Measurement Look Like?

Going cookieless doesn’t mean the end of media measurement as we know it. Here are the steps we are taking to easily transition into cookieless measurement.