As the future of sample moves toward broader, more sustainable sample supply, rate cards are being replaced by programmatic pricing.
Lucid State 2019 was a call to action. In his address, Patrick Comer, Lucid Founder and CEO, set his sights far ahead – into the future of Lucid, sample, and the insights industry as a whole.
Rick Rodgers explores the importance of investing in technology and the opportunities it brings to the insights industry.
Lucid has partnered with US-based survey panel Welcome Research specializing in reaching Hispanic audiences.
Lack of transparency in sample supply is bad for the industry. That’s why a marketplace model solves many of the challenges in sample today.
We will always strive to live up to our name.
As part of the sample evolution, Lucid pioneered one of the most important tech developments in the sample industry: APIs.
Programmatic sample platform Lucid has appointed Ania Kubiak as country manager for Australia and New Zealand (ANZ).
With the successful fielding of our first German suppliers, Lucid quality is making its way across the globe. By next quarter, our Supplier Quality program is projected to be launched in three continents.
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