The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
Lucid and The Trade Desk Power Advertisers’ Brand Impact
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Category: Press
Lucid Announces Pauline Wen as General Counsel, Chief Privacy Officer and Corporate Secretary
Lucid has hired Pauline Wen to lead its legal efforts, including privacy and cyber security, transactions, compliance, and risk management processes.
Lucid Announces Bridget Bidlack as New SVP, Product
Bridget Bidlack joins Lucid as SVP, Product. With her leadership and product expertise, the product team will move toward greater growth and innovation.
Lucid Boosts Global Leadership Team With Promotions
Programmatic sample platform Lucid has appointed Andy Ellis to the newly created position of chief revenue officer and managing director, North America, as part of a series of promotions to and within its senior leadership.
Lucid Joins Forces with Welcome Research for Hispanic Panelists
Lucid has partnered with US-based survey panel Welcome Research specializing in reaching Hispanic audiences.
Forbes: An Advanced Media Ad Campaign For Puerto Rico Tourism
Featured in Forbes: the Lucid Audience team ran a study to gauge tourists’ interest in visiting Puerto Rico after Hurricane Maria.
Lucid Boosts EMEA Business Development
Programmatic sample platform Lucid has expanded its commercial team in Europe with the appointment of two new hires.
New Orleans: Silicon Valley of the South?
A city known for energy, tourism and hospitality is luring tech companies with its affordability and vibrant culture.
Lucid Strengthens its Board With Two Key Appointments
US – Programmatic sample platform Lucid has appointed two new members to its boards.
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