Trusted third parties are now able to score data for accuracy, delivering greater quality, transparency and control to benefit both consumers and marketers.
Programmatic sample platform Lucid has hired Martino Roselli as its new SVP of Customer Experience in the Americas.
Do you have difficulty capturing responses from Gen Y/Z consumers? BuzzFeed Research has come up with some fun ways to elicit responses & gain insights from our users using Qualtrics.
The 40 elements of value sellers need to understand.
The Philadelphia Eagles may have risen to victory on the pitch during last night’s Super Bowl, but which brands won the ad battle?
Lucid and Realeyes: Combining Groundbreaking Technologies to Measure the Emotional Impact of UK Christmas Ads
The Holiday season is a vital time for brands to debut new advertisements. Each year Lucid and Realeyes work together to determine which advertisements are having the most impact on potential customers. This year’s big winner was Coca-Cola while John Lewis’ ad finished a disappointing 17th.
Programmatic sample marketplace creator, Lucid and panel management platform, Ingress have announced a partnership that will increase sample supply and access across Europe.
Programmatic sample company Lucid has appointed Milan Kaster as business development manager to work with sample buyers and sellers in the DACH (Germany, Austria, Switzerland) region
ProdegeMR and Lucid announce a partnership to expand sample supply throughout Europe, providing market leadership for technology-driven sampling solutions.
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