Category: Press
Nine months after the election, what can pollsters learn from their mistakes and do differently?

Nine months after the election, what can pollsters learn from their mistakes and do differently?

Between August and November last year, the Times-Picayune and Lucid collaborated to develop a daily tracking poll to estimate what might happen on November 8th. Though, like most polls, our prediction was wrong, we have decided to remodel our analysis because we believe our platform is uniquely positioned to provide solutions as the entire polling industry confronts declining telephone response rates.

read more
Lucid raises $60M as it plans to dominate market research

Lucid raises $60M as it plans to dominate market research

Lucid raised $60M with partners Guidepost Growth Equity (formerly North Bridge Growth Equity). This is the largest deal the state of Louisiana has seen in the last 10 years! The company is excited to strategically grow the team and continue to be a major player in the market research industry.

read more
Facial Recognition Proves John Lewis is Most Engaging Christmas Ad

Facial Recognition Proves John Lewis is Most Engaging Christmas Ad

After mixed reactions last year, John Lewis has produced this year’s most engaging festive ad, according to a study which measures viewers’ emotions by tracking facial expressions. Lucid was thrilled to work with Realeyes who used facial recognition software to track which holiday ads in the UK were the most emotionally engaging.

read more

Stay in the know with LUCID. Subscribe to our newsletter.