Category: Quality
Improve Your Research Quality With Red Herring Questions

Improve Your Research Quality With Red Herring Questions

Do you ever wonder how great research comes together? In today’s 24/7 world of online sample, respondent engagement and perceived quality are critical metrics of success for all clients. How do you determine “bad” respondents? And more importantly, how do you ensure all respondents are engaged and providing the most accurate responses? Enter: red herrings.

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The Art of B2B Research: 8 Ways to Drive Quality Results

The Art of B2B Research: 8 Ways to Drive Quality Results

Doing business-to-business (B2B) research online can be challenging. (We don’t hear you arguing with that one.) B2B research comes with its own set of challenges – narrow targets, respondents that are hard to reach, a constantly changing professional landscape, to name a few – but it also has much in common with consumer research. What’s important in online consumer research – quality, respondent experience, objectivity – is just as relevant, and possibly more complex, in B2B research.

Looking to jumpstart your B2B research efforts? Improve results and get the insights you need with these eight tips.

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