Often, survey participants only have the option to select male or female when asked to disclose their gender. It’s time for nonbinary to be a standard option.
How to Improve Gender Inclusivity for Survey Participants in Market Research
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Category: ResTech
Different Methods of Survey Sampling
When deciding which groups to use for survey sampling, it’s important to consider the sampling method that is best suited for your study.
Why Market Research Is Important
Why is market research important? Learn more about the basics of market research and how it can give your business a competitive advantage.
What Is Quantitative Research?
Quantitative research methods and data analysis can be useful tools for collecting statistical research data. Here’s how it works.
What Is Survey Sampling and How Is It Used for Research?
Survey sampling is one of the most popular methods for conducting research. Learn more about how sampling works and how it can benefit you.
ResTech and Beyond: The Continued Expansion of Our Industry Landscape
After collecting feedback from others in the ResTech industry, Lucid is releasing the second iteration of the ResTech landscape.
How ResTech Enables Data-driven Knowledge without Sacrificing Privacy
With growing concerns about data privacy, ethically-sourced first party data is renewing our confidence in data collection.
Help Us Shape the ResTech Landscape
As part of the research technology (ResTech) space, it’s important to understand our industry landscape and the members within it.
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