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The Speed Of Decisions

The Speed Of Decisions

The only way to learn how to make good decisions is to make them and then see the consequences. At the end of the day, this is about speed and trust. Be smart and make good decisions…and when you make mistakes, which you will, don’t worry… fix it and move on.

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Women of Lucid: Part 3

Women of Lucid: Part 3

We finish our Women of Lucid blog series with three members of leadership. Today, they share their take on gender in the workplace, and advice for women looking to follow in their footsteps.

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How to Get the Most From New Orleans During Collision

How to Get the Most From New Orleans During Collision

Whether you have never visited New Orleans, or you have lived here for many years, this city is always bustling with something new and exciting to experience. While New Orleans may be known for its festive spirit, what you might not know is that it is also home to one of the fastest growing tech hubs in the country. This year, we’re proud to be hosting Collision, “America’s fastest growing tech conference”, April 26-28, drawing speakers and attendees from some of the world’s hottest tech companies.

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10 B2C Marketing Secrets Your B2B Company Can Steal

10 B2C Marketing Secrets Your B2B Company Can Steal

Business-to-business marketing is often seen as fundamentally different to consumer marketing. Both are a hard slog in the face of tough markets, but B2B can feel particularly frustrating, especially when you’re trying to establish a brand. Classic B2B tactics often seem overplayed and non-differentiating – you’re traveling the same road your competitors are. Are consumer marketers having all the real fun?

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Proof by Lucid: Tracking Brand Awareness in Real Time

Proof by Lucid: Tracking Brand Awareness in Real Time

“Cross-media measurement” is something we hear a lot, and it’s the sweet spot for our Proof product suite. Generally, though, this refers to digital media measurement only, and a great marketing mix goes further than that. We used Proof to look at measuring brand awareness generated by live event spend and placement – during Super Bowl 50. Our conclusion? YES – it is possible to measure rising and falling awareness during an event, in real time.

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