Celebrating Hispanic Heritage Month at Lucid

Oct 7, 2021 | People

Hispanic Heritage Month kicked off on September 15, coinciding with the national independence days of several Latin American countries: Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica (and followed by many others in the days after).

In celebration and recognition of Hispanic culture, we sparked conversations internally with some of the Hispanic voices across the team at Lucid. We talked about the importance of culture, ways to celebrate, their personal experiences at Lucid, and the key to spreading more awareness about Hispanic heritage. Take a look at some of the highlights:


What’s your experience been like in the first couple of months at Lucid?

Headshot of a woman - Neshme ColmeneroI have learned so much in the past months, and continue to discover the Media Measurement and Res Tech spaces more and more every day. I have also greatly enjoyed Lucid’s inclusive and collaborative company culture. I am originally from Guadalajara, Mexico but grew up in Houston, TX. My family immigrated to the US when I was six. Growing up, I observed my parents navigate and adapt to a new language and culture in hope of providing a better opportunity for my brother and I. They were and continue to be a great source of inspiration and a reminder that with resilience, hard work and a little faith you can achieve your goals. I embrace my heritage and believe we should all be proud of where we come from because it has uniquely molded us into who we are today.” — Neshme Colmenero, Project Success for Media Measurement


How do you celebrate Hispanic Heritage Month?

Headshot of a man - Diego Euribe“I enjoy reading a book by a Hispanic author and watching a movie by a Hispanic director. Alfonso Cuaron and Guillermo del Toro are two great ones!” — Diego Euribe, Software Engineer





What are some of your favorite aspects of your culture?

Headshot of a woman - Rebecca Flores“Music. Food. Tight-knit families. Actually, let me tell you one of my favorite family stories: My grandparents were Tejano and grew up in a very small town in South Texas. My Tito worked as a vaquero (a Mexican cowboy) herding cattle across the desert in the 1940s. When he fell in love with my Tita, he wanted to ask for her hand in marriage, but he didn’t have enough money for a wedding. So, he rode bulls in local rodeos until he saved enough money to propose! He was very cool.” — Rebecca Flores, Sr. Manager of Content Marketing



How can we continue to raise awareness of Hispanic culture and Hispanic Heritage Month?

Headshot of a woman - Bianca Zavala“Extending and applying the value of Curious Learning. Engage with others in sincere conversations that seek to appreciate the many differences and similarities among all cultures, including the Hispanic culture.” — Bianca Zavala, Sr. Product Manager of Trust and Safety

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