How the Relationship between Price and Interview Length Impacts Quality
Market researchers tend to believe that sample quality is related to sample cost – specifically, that high quality sample is more expensive. To explore this idea, Patrick Comer, Lucid CEO, used Lucid’s library of transactional data to analyze interview price, length, and quality.
His study proved that the cost/quality correlation is partially true: sample cost does impact quality. However, the data did not indicate that higher sample costs produce higher quality. Instead, it showed that lower costs and lower interview lengths actually produce higher quality.