By Michael McCrary
“What’s in a name? That which we call a rose by any other name would smell as sweet.” At some point in your life, probably way back in your high school studies, you’ve read, memorized, or possibly recited this famous line from Shakespeare’s Romeo and Juliet. In the case of Romeo and Juliet their names represent a divide that forbids them from openly falling in love. As you may remember, both Romeo and Juliet ultimately die as a result of a convoluted and ill-conceived plan to fake out their parents so they could live happily ever after.
Fortunately, we have a less complicated situation than the aforementioned ill-fated lovers that doesn’t end in double suicide. We are simply retiring the name “Samplicious” and bringing to life a new name to describe the automated buying and selling of survey respondents on the Fulcrum platform. As of today, all sample bought and sold through Fulcrum is now called “Fulcrum Exchange.”
Why change the name? The reasons are many, but we’ll only discuss the primary few:
- The variety of high quality panel sources has grown, and the ability to choose, select, and control what Fulcrum users buy has rapidly grown.
- The original “Samplicious” stream of available sources has transformed from non-panel and untargeted to predominantly double opt-in, well-known, trusted, and targeted suppliers.
- The transparent and direct nature of the Fulcrum Exchange enables both the suppliers and buyers to make smarter, more calculated decisions. Suppliers have more control over their pricing and who they sell to, and buyers have more control over and direct access to various high quality sample sources.