Since 2010, Lucid has been paving the way for programmatic research to thrive, providing customers services and software to enable quality sample delivery. Our Marketplace and Monetization APIs have provided a simple way to connect to millions of people and get answers in real-time. Today, we’re excited to announce On Time Supply (OTS), Lucid’s next generation Monetization API.
OTS: Survey Opportunities
With the OTS: Survey Opportunities endpoint, new surveys and survey changes can be sent to you proactively! You can subscribe to receive notifications each time a new survey is posted or an existing survey is changed by a buyer. In short, this new endpoint allows you to be more competitive in the Marketplace with near real-time information to make faster decisions and get your respondents into the best surveys.
How to Get Started
Getting started is easy — provide a callback URL and survey parameters (such as country), and Lucid will send you surveys that meet your criteria every 15 seconds. Gone are the days of multiple API calls, polling an offerwall or specific surveys to see the current status, and no more cache times. The introduction of OTS demonstrates our commitment to ensuring you have the information you need to make faster decisions.
Additional Benefits of OTS
In addition to up-to-date survey information, OTS also provides some additional advantages over the classic offerwall. With OTS, you will see your specific survey CPI (known as Target CPI in the classic API) in the survey message. Additionally, you will be able to see the total number of survey entrants, which will provide more insight into survey conversion and EPC. This is one of the top requests we hear from suppliers, and are incredibly excited to provide this data!
Lucid is committed to providing suppliers with the best solutions in the programmatic sample space. We are continuing to build out this next generation API solution by providing more options in the future. If you want to see available inventory faster, make the switch to OTS!
Interested in learning more? Check out our developer documentation.
Contact our team if you’d like to start delivering programmatic sample to the Lucid Marketplace.