Lucid Joins Forces with Welcome Research for Hispanic Panelists

Feb 19, 2019 | Press, Marketplace, Monetization

(Originally posted on Research Live, February 2019)

Lucid can now connect researchers with more than a million Spanish-dominant Hispanic respondents in the US via Welcome Research’s mobile-first community Spanish-speaking community known as “SABEResPODER” (translated as ‘knowledge is power’). It has more than one million users, adding 10,000 to 20,000 new eligible panellists every month.

Welcome Research’s respondents are available now on the Lucid Marketplace.

Eli Ackerman, Executive Director, Digital Monetization at Lucid said: “By integrating Welcome Research as a Marketplace supplier, Lucid can offer even better and more representative data to our clients.”

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