Lucid Launches a Partner Program for Supply Technology Partners

Feb 18, 2020 | Monetization

Lucid, the leading programmatic research technology platform, has announced the launch of the Lucid Partner Program – a global framework to sustain growth throughout Lucid products and solutions. In the first phase of the Partner Program, Lucid has established Supply Technology Partnerships to create new capabilities and incentives for online communities that have never had access to research opportunities. 

Lucid’s Supply Technology Partners – which include Vetri, Madai, Qmee, Fuel Cycle, and Ingress – provide technology solutions for online communities who do not have the capability to join the Lucid Marketplace via Lucid’s existing integration products. Leveraging these channel partnerships, online communities can now access new revenue streams and greater technology innovation. Lucid buyers will also gain access to survey respondents that were previously not available on the Marketplace.

Rick Rodgers, Chief Operating Officer at Lucid, said, “Lucid now has solutions for anyone wishing to monetize any type of audience. By partnering with companies familiar with those verticals, our Supply Technology Partners will add many new pools of respondents to the Lucid Marketplace.” 

Lucid has established a formal framework for supplier participation, which optimizes supplier accountability and quality within the Marketplace. The program is designed to scale globally, and Lucid’s Supply Technology Partners must agree to annual client volume requirements. To become a Supply Technology Partner, each eligible supplier will submit an application and confirm they are in compliance with Lucid’s requirements for technology, security, and quality protocols. 

“With the implementation of the Partner Program, Lucid’s Supply Technology Partners are even more empowered to drive their own success. I’m incredibly excited to see how this program creates new revenue opportunities for our partners on both sides of the Marketplace,” said Rodgers. 


The not-for-profit VETRI Foundation has a mission to empower individuals with the control and economic power over their personal data. VETRI leverages the Ethereum blockchain protocol to build a data marketplace where participants are fairly rewarded for the value their data creates.


Madai is a technology company that uses a proprietary algorithm to motivate consumer action by monetizing the value of consumer attention. The Madai platform has many uses ranging from market research to promotion and more. Solutions are enabled by its proprietary CrowdRewarding™ tool which uses the power of the crowd to create real-time progressive discounts on gift cards that can be purchased, thus rewarding the user for their actions.


Qmee is an app, available on desktop and mobile, designed with both the brands it works with and its users in mind. Qmee allows users to share opinions through tailored surveys, as well as earn instant cash rewards when shopping and searching online. For brands, Qmee is a technology solution that gets better, faster and more accurate answers that can help influence the direction of their brand.

Fuel Cycle

Fuel Cycle is the leading market research cloud that combines both qualitative and quantitative data to power real-time business decisions. Through online communities, product exchanges, panels, and more, Fuel Cycle offers the only all-in-one market research platform for brands to connect to their customers. With Fuel Cycle, organizations can quickly act upon reliable data to help predict the future of their industry and stay one-step ahead of the competition.


Ingress is one of the leading suppliers of software solutions for feedback management, market research and employee surveys. Ingress’s customers include market research institutes, consulting firms, financial service providers and major industrial and service companies in Europe. Its cloud-based survey platform handles worldwide over 200 million emails per year and up to 12 million interviews.

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