“What does Lucid do?”
Working at Lucid, my favorite and least favorite question that I get is “What does Lucid do?” – my least favorite because it can be very difficult to explain to an outsider, my favorite because I get to gush over the exciting and innovative projects that I have the privilege of working with researchers and technology partners to deliver.
Lucid works with researchers of all shapes, sizes, and disciplines – yet people are often surprised to learn about Lucid’s robust political research applications. In fact, over the past couple of years, I have personally partnered with many forward-minded researchers in academia who are tackling some of the most interesting questions and research undertakings in the political space.
National Wireless Emergency Alert System Test
Last October, I had the opportunity to partner with Duke University researchers to run a project where they wanted to gauge real-time sentiment changes during the test of the National Wireless Emergency Alert System (NWEAS). You may be wondering why that was such a rewarding project for me to work on. Full disclosure: it all boils down to the scale and diversity of the Lucid Marketplace.
The Lucid Marketplace is the only place to procure research respondents that could handle such a unique methodology requirement: have respondents take pre- and post- questions with the NWEAS test alert text message being sent in the middle of the respondent engagement. Using the Lucid Marketplace, these researchers fielded 3,000 respondents for their survey within a short time window (under 10 minutes), allowing them to collect enough data to provide meaningful results.
Cool story bro, I hear you. But, just imagine how that methodology could be applied to other events like political debates, major sporting events, or any other kind of opinion research. The NWEAS study proved the Lucid Marketplace can support a whole new type of research engagement, allowing researchers to understand real-time sentiment change around a live event.
UCLA + Democracy Fund Nationscape Study
With the 2020 Presidential Election cycle upon us, Lucid is partnering with UCLA and Democracy Fund to tackle another new and exciting challenge: field one of the largest public opinion surveys ever conducted, with 500,000 interviews over 16 months. Yes, you read that correctly – that’s half a million interviews.
Lucid has had success in the past with online political polls, including being named by FiveThirtyEight as the most reliable online pollster after the 2016 Election Cycle, but the reality is that it isn’t our area of expertise. Lucid’s area of expertise is respondent procurement, and we are delighted to work with the teams at UCLA and Democracy Fund on a poll for the 2020 Election Cycle. This partnership allows Lucid to focus on what we do best, and it allows the UCLA and Democracy Fund teams to focus on what they do best—research design, methodology, and analytics.
Our partnership with UCLA and Democracy Fund allows for a richer understanding of the populous during this election cycle and enables us to answer questions beyond “who is most likely to be elected”—it lets us understand the “why” as well, which is more important as it gives insight to what drives election decisions.
When Chris Tausanovitch and Lynn Vavreck, esteemed political science researchers at UCLA, approached us with the idea for this project and the challenges we would face, the answer was always, “Yes, absolutely yes. Let’s figure this out.” At Lucid, we embrace opportunities to tackle big challenges and innovate in the research space.
Political Researchers Are Embracing Technology
One thing I’ve realized after working with hundreds of researchers at Lucid is that you can gain far more insights than you think by embracing the technology of the Lucid Marketplace and having an open mind.
The Lucid Marketplace provides researchers with unparalleled speed, scale, and control in respondent procurement and enabling research that has been previously rendered impossible.
What could you accomplish if you approached your research goals with that mindset?