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Why Market Research Is Important

Why is market research important? Learn more about the basics of market research and how it can give your business a competitive advantage.

The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.

It’s one of the biggest challenges marketers are facing today: media measurement that doesn’t rely on third-party cookies.

Why is market research important? Learn more about the basics of market research and how it can give your business a competitive advantage.

Quantitative research methods and data analysis can be useful tools for collecting statistical research data. Here’s how it works.

Survey sampling is one of the most popular methods for conducting research. Learn more about how sampling works and how it can benefit you.

Strong survey questions deliver better data, lower cost studies and faster results. Here are some tips for writing a great survey.

SaaS is one of the most important trends in research technology right now. Here are some benefits of using survey sampling software.

After collecting feedback from others in the ResTech industry, Lucid is releasing the second iteration of the ResTech landscape.

Lucid responds to Google’s recent announcement that it will not build alternative identifiers when third-party cookies are phased out.