SaaS is one of the most important trends in research technology right now. Here are some benefits of using survey sampling software.
With growing concerns about data privacy, ethically-sourced first party data is renewing our confidence in data collection.
Learn more about the types of suppliers that join the Lucid Marketplace and how they benefit from supplying survey sample.
When you’re fielding online surveys, data cleaning can help to ensure that you get the most accurate and actionable results.
Lucid has released new feasibility and reporting features, real-time media measurement software, and more. Here’s a roundup of our 2020 product releases.
Going cookieless doesn’t mean the end of media measurement as we know it. Here are the steps we are taking to easily transition into cookieless measurement.
The ability to conduct surveys in multinational markets is highly valuable. Here are some tips to help you start running international studies like a pro.
Consumer behaviors are changing and marketers are struggling to keep up. With first-party data we can market to audiences in a more meaningful way.
As online sampling continues to increase in popularity among researchers, there are still questions about how representative it really is.
Lucid has the ability to classify suppliers, based on a range of characteristics, to create sample blends and substitute sample to match existing blends.
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