Q3 Fulcrum Quality Performance

Dec 13, 2016 | Marketplace, Quality, Monetization

Congrats to Nielsen for topping our Q3 Fulcrum Quality charts, with Prodege, our Q2 winner, a close 2nd! Our Q3 Fulcrum Quality scores have been released, and suppliers have moved up and down the rankings. The ranking is based on a supplier’s Composite score, which is an average of QScore, Consistency, and Acceptance scores indicating the overall supplier quality.

  • QScore: Respondent attentiveness and answer quality within a quarterly standardized quality survey.
  • Consistency: Supplier composition consistency over time.
  • Acceptance: Percentage of completes ultimately accepted by buyers.

Take a look at a brief comparison of the top performers from Q3 and understand why their rankings changed after Q2.

Q3 Fulcrum Quality Comparison

Here are a few factors that affect Fulcrum Quality scores:  

  • Reconciliation rates: Decreasing the number of completes removed by buyers for poor quality (reconciliation rate) improves the Acceptance rate.
  • Supplier quality mechanisms: Supplier-specific quality controls, such as flagging respondents that are reconciled often or who complete a high number of surveys in a short amount of time. Quality controls help to improve a supplier’s QScore because they ensure that respondents are genuine and attentive, and therefore provide high-quality answers.
  • Panel makeup: Recruiting panelists in similar ways and keeping panel composition consistent across quarters helps avoid a major swing in Composition and Consistency scores.

Fulcrum Quality is measured on a quarterly basis rather than a monthly basis so we can provide a better representation of supplier performance. A supplier’s quality indicators fluctuate from month-to-month, based on select projects that perform poorly or particularly well. The quarterly average helps us to view quality more holistically.

Quality scores benefit buyers and suppliers:

  • For buyers: Verified metrics evaluate quality on more than just cost. Specifically, Composition and Consistency scores help clients to build and maintain a consistent blends on tracker projects.
  • For suppliers: Good quality scores are sales tools. The quarterly scores serve as an internal performance review to identify room for improvement.

At Lucid, we monitor the scores and discuss them with both buyers and suppliers at the end of each quarter. We review quality scores with suppliers to plan and build quality mechanisms. We help buyers understand the meaning of each supplier’s score to identify preferred suppliers and sample smarter.

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