Lucid, the leading global programmatic platform for buying and selling sample, announced Bridget Bidlack as its new SVP, Product. Bidlack will oversee Lucid’s product team, bringing a wealth of experience in product development and organizational leadership.
In her new role, Bidlack will drive Lucid toward continued growth and innovation in its product suite. She will focus on optimizing Lucid’s existing solutions, while developing new offerings for the company’s global platform.
Lucid CTO, Rick Pittenger, said, “As a strong leader with deep expertise building software-as-a-service products that have advanced digital marketing, AdTech, and MarTech, Bridget brings talent and experience that aligns with our vision for Lucid’s future.”
Bidlack’s experience in scaling and building high-performance teams will be a significant asset to Lucid, as the company continues its substantial growth.
“I’m thrilled to join Lucid,” said Bidlack. “Having spent the bulk of my career building data driven products, I’m excited for the opportunity to deliver quality data that informs not just advertising and marketing initiatives but also corporate strategies.”
The current pace of Lucid’s expansion is expected to continue unlocking new growth opportunities for its customers.
“With Bridget’s experience in product development and organizational design, I’m confident that she will lead Lucid’s product team into the next phase of market research innovation,” said Patrick Comer, Lucid Founder and CEO.
Bidlack has driven product vision, evolution, and innovation for more than 20 years. Prior to joining Lucid, she held leadership roles at companies such as IBM, Microsoft, and Experian.