September 2019 will be a whirlwind of AdTech conferences for Lucid! Learn more about these upcoming events and why you should be excited to attend.
As more companies are investing in video advertising, the stakes are higher than ever. With increasing competition for consumers’ attention, brands are keen to know if their ads are reaching the right audience and having the right impact.
Podcasts are quickly gaining popularity as an advertising platform. Lucid makes it easy to measure the impact of your podcast ads to ensure that you’re getting the most from your advertising spend.
In this MediaPost article, Ted McConnell addresses the growing concern with determining exactly what’s in our data and how attribute density solves for it.
At the ARF’s 2019 AUDIENCExSCIENCE conference, audience quality is a increasingly popular topic.
Lucid State 2019 was a call to action. In his address, Patrick Comer, Lucid Founder and CEO, set his sights far ahead – into the future of Lucid, sample, and the insights industry as a whole.
Rick Rodgers explores the importance of investing in technology and the opportunities it brings to the insights industry.
Featured in Forbes: the Lucid Audience team ran a study to gauge tourists’ interest in visiting Puerto Rico after Hurricane Maria.
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