Marketplace Archives

Transitioning a Brand Tracker – Using Change to Your Advantage

With Lucid’s massive sample marketplace and unique fielding capabilities, it’s easy to transition a brand tracker while maintaining your blends.

Launching a New Brand Tracker

Launching a brand tracker can help you keep a pulse on markets in which your business competes and monitor your position against competitors.

Survey Design Mistakes That Can Ruin Respondent Experience

There’s no denying that respondent experience is important. From feasibility to fielding time, a positive respondent experience is crucial to sound research.

5 Critical Lessons to Learn from Your Survey Drop Rate

Drop rate affects more than your number of survey completes. It has a big impact on the quality of market research, for both respondents and researchers.

Introduction to Lucid APIs: The Basics

This introductory guide explains the fundamentals of API technology and how it drives innovation in online research.

Lower Interview Lengths Aren’t Good for Everyone – They’re GREAT!

Longer interview lengths make surveys more challenging for respondents and impact cost, conversion rates, and quality.

Rise of the Machines: Programmatic Pricing is the Future of Sample

As the future of sample moves toward broader, more sustainable sample supply, rate cards are being replaced by programmatic pricing.

Paving the Way for the Future: Lucid State 2019 Recap

Lucid State 2019 was a call to action. In his address, Patrick Comer, Lucid Founder and CEO, set his sights far ahead – into the future of Lucid, sample, and the insights industry as a whole.

Technology is Our Responsibility

Rick Rodgers explores the importance of investing in technology and the opportunities it brings to the insights industry.