With Lucid’s massive sample marketplace and unique fielding capabilities, it’s easy to transition a brand tracker while maintaining your blends.
Launching a brand tracker can help you keep a pulse on markets in which your business competes and monitor your position against competitors.
There’s no denying that respondent experience is important. From feasibility to fielding time, a positive respondent experience is crucial to sound research.
Drop rate affects more than your number of survey completes. It has a big impact on the quality of market research, for both respondents and researchers.
This introductory guide explains the fundamentals of API technology and how it drives innovation in online research.
Longer interview lengths make surveys more challenging for respondents and impact cost, conversion rates, and quality.
As the future of sample moves toward broader, more sustainable sample supply, rate cards are being replaced by programmatic pricing.
Lucid State 2019 was a call to action. In his address, Patrick Comer, Lucid Founder and CEO, set his sights far ahead – into the future of Lucid, sample, and the insights industry as a whole.
Rick Rodgers explores the importance of investing in technology and the opportunities it brings to the insights industry.
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