Drop rate affects more than your number of survey completes. It has a big impact on the quality of market research, for both respondents and researchers.
5 Critical Lessons to Learn from Your Survey Drop Rate
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Category: Monetization
Introduction to Lucid APIs: The Basics
This introductory guide explains the fundamentals of API technology and how it drives innovation in online research.
Rise of the Machines: Programmatic Pricing is the Future of Sample
As the future of sample moves toward broader, more sustainable sample supply, rate cards are being replaced by programmatic pricing.
Paving the Way for the Future: Lucid State 2019 Recap
Lucid State 2019 was a call to action. In his address, Patrick Comer, Lucid Founder and CEO, set his sights far ahead – into the future of Lucid, sample, and the insights industry as a whole.
Technology is Our Responsibility
Rick Rodgers explores the importance of investing in technology and the opportunities it brings to the insights industry.
Lucid Joins Forces with Welcome Research for Hispanic Panelists
Lucid has partnered with US-based survey panel Welcome Research specializing in reaching Hispanic audiences.
The Importance of Transparency in Sample
A lack of transparency in sample supply is bad for the industry, bad for respondents, and bad for data quality. This article explains why a sample marketplace can potentially solve many of the challenges in sample today.
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