Drop rate affects more than your number of survey completes. It has a big impact on the quality of market research, for both respondents and researchers.
This introductory guide explains the fundamentals of API technology and how it drives innovation in online research.
As the future of sample moves toward broader, more sustainable sample supply, rate cards are being replaced by programmatic pricing.
Lucid State 2019 was a call to action. In his address, Patrick Comer, Lucid Founder and CEO, set his sights far ahead – into the future of Lucid, sample, and the insights industry as a whole.
Rick Rodgers explores the importance of investing in technology and the opportunities it brings to the insights industry.
Lucid has partnered with US-based survey panel Welcome Research specializing in reaching Hispanic audiences.
A lack of transparency in sample supply is bad for the industry, bad for respondents, and bad for data quality. This article explains why a sample marketplace can potentially solve many of the challenges in sample today.
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