What Does Cookieless Media Measurement Look Like?

Dec 3, 2020 | Audience

It’s been one of the hottest topics in the digital media space this year: what happens when we go cookieless? 

For decades, cookies have been the standard method for marketers to understand the effectiveness of ads. Now, with data privacy becoming more important than ever, the future of media measurement means less reliance on cookies. 

If you want to learn more about the preemptive steps marketers should be taking, this video outlines our plan for transitioning into cookieless media measurement.

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