How will media measurement evolve in 2022? Expect more standardization, optimization and industry partnerships.
If you’re creating a survey for your business, it’s important to know the right types of questions to use. Learn more about the benefits of rating and ranking questions and what makes them different.
Improved feasibility, new Marketplace features, updates to Impact Measurement, and more. Here are Lucid’s 2021 product release highlights.
Lucid and Attest have entered into a new multi-year agreement. The partnership continues to grow as both companies embrace a technology-first future.
With the newest updates to our Impact Measurement product, Lucid is making brand lift measurement easier than ever.
The shift to a technology-led, software-first approach to market research among organisations is fueling growth.
Lucid and Savanta win Best Data Solution at the 2021 MRS Operations Awards for the development of their AutoSample tool.
Lucid appoints Eric Denker to VP of corporate development and strategy, as the Research Technology space continues to grow.
The Trade Desk becomes the first DSP to integrate Lucid in-platform. Brand Lift helps clients measure the impact of digital campaigns.
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