Conference Spotlight: Upcoming AdTech Events You Don’t Want to Miss

Août 28, 2019 | Media Measurement

At Lucid, we believe industry conferences are vital to company growth and sustainability. These events help industry professionals create relationships with new and prospective clients, grow relationships with existing clients, and learn valuable new industry information. 

This month, we’re looking forward to some exciting AdTech events! Here is a list of the conferences you can find us at this September:

ANA Data/Measurement

September 9-11 | Naples, FL

Presented by: Google

What you can expect to learn: ANA Data/Measurement focuses on the importance of data, analytics and measurement within an organization. Attendees will learn about building infrastructure to capture consumer data and to understand how to capitalize on it. Presenters will also explore topics such as managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and more.

Where you can find Lucid: Lucid will be hosting a happy hour on Tuesday, September 10 in the Artisans room. We’ll be enjoying drinks and light fare from 7-9 pm. All attendees are invited!

Brand Innovators Summit

September 16 | San Francisco, CA

Presented by: Visa

What you can expect to learn: The Brand Innovators Summits provide brand marketing and media professionals with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media. Attendees hear first hand from client side CMOs, media directors, and brand marketers about how they are reaping the benefits of digital media.

Where you can find Lucid: Ted McConnell, Lucid SVP, Business Development, knows the impact of bad data. Ted will share his expertise on audience data measurement and outline the best practices that brands can employ to verify the quality of their targeting data. 

IAB Tech Lab Innovation Day

September 19 | San Francisco, CA

Presented by: IAB Tech Lab

What you can expect to learn: IAB Tech Lab Innovation Day will explore the technical, economic, and political future of the data supply-chain. Product, engineering and tech-savvy business leaders will come together to discuss the opportunities and challenges of data collection, activation, and omni-channel measurement within a rapidly shifting technical and policy environment.

Where you can find Lucid: Lucid will join forces with industry leaders from Oracle and the Advertising Research Foundation (ARF) to talk about data quality and emerging techniques that are being used to validate attribute density and accuracy.

Advertising Week

September 23-26 | New York, NY

Presented by: Adobe, Facebook, LinkedIn, Fox, Google, Hulu, Verizon Media, and many more.

What you can expect to learn: Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Where you can find Lucid: Kumar Doshi, Lucid VP, Marketing, will discuss advertising challenges and opportunities from the perspective of a marketing leader and tech company veteran. 

To stay up to date on our conference whereabouts, be sure to follow us on LinkedIn and Twitter

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