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ResTech Conference Recap
Weren’t able to attend the inaugural Research Technology (ResTech) Conference? Don’t worry – you can still catch what you missed.
Market Research &
Agencies, brands, firms, and many other organizations use
the Lucid Marketplace to conduct market research.
- Gauge an audience’s opinions
- Understand consumer behaviours
- Predict purchase intent
- Track sentiments over time
- Inform product development
Marketing & Ad Solutions
Find out how your campaigns are performing. Determine how your creative and placement are impacting your brand lift. Learn how your target audience is responding to your ads and make adjustments as needed.
Reach online audiences to participate in your research. Lucid’s flexible solutions allow you to easily reach survey respondents within targeted demographics. Data from our Marketplace is also eligible for IRB approval.
We enable pollsters and other opinion researchers to gather first-party data to reveal the opinions, sentiments, and behaviors of specific audiences. The scale of our Marketplace allows studies to be run quickly, when responses are most relevant.
“I love Lucid. I wanna buy more through Lucid. It just makes life easy.”
Field Manager & Analyst, Abacus Data
One of many measurement solutions within the advertising space, attitudinal measurement is a valuable part of brand measurement.
Before launching a study, it’s important to design and program your survey correctly. Follow these simple steps to ensure that your project is set up for success.
With the growing number of multinational studies on the Lucid Marketplace, many researchers are wondering if they need to translate their surveys.
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