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ResTech Conference Recap
Weren’t able to attend the inaugural Research Technology (ResTech) Conference? Don’t worry – you can still catch what you missed.
Market Research &
Agencies, brands, firms, and many other organizations use
the Lucid Marketplace to conduct market research.
- Gauge an audience’s opinions
- Understand consumer behaviours
- Predict purchase intent
- Track sentiments over time
- Inform product development
Marketing & Ad Solutions
Find out how your campaigns are performing. Determine how your creative and placement are impacting your brand lift. Learn how your target audience is responding to your ads and make adjustments as needed.
Reach online audiences to participate in your research. Lucid’s flexible solutions allow you to easily reach survey respondents within targeted demographics. Data from our Marketplace is also eligible for IRB approval.
We enable pollsters and other opinion researchers to gather first-party data to reveal the opinions, sentiments, and behaviors of specific audiences. The scale of our Marketplace allows studies to be run quickly, when responses are most relevant.
“I love Lucid. I wanna buy more through Lucid. It just makes life easy.”
Field Manager & Analyst, Abacus Data
Properly weighting data can help to ensure that you’re collecting the most representative sample possible.
Often, survey participants only have the option to select male or female when asked to disclose their gender. It’s time for nonbinary to be a standard option.
Ad campaigns are a key component of brand building, but how do you know if your strategy is working? Try measuring advertising effectiveness.
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