Unique respondents to date

350 suppliers

Questions answered


LUCID Mission

We want to change how the world’s answers are accessed. Our ecosystem has a profound impact on the world around us by fostering a greater understanding of one another.

LUCID Vision

Lucid is pioneering a technology solution that leads the way for anyone, in any industry, to make data-driven decisions inspired by the sentiments of real people.

LUCID Values

Lucid Values Community Building icon

Community building

We foster an inclusive community environment that builds trust, character, and makes all people feel empowered through Lucid. We strive to have a positive impact on the world around us.

Lucid Values Compassion icon


We approach our colleagues, customers, and global community with respect and empathy. We strongly believe in advocating for each other.

Lucid Values Fearlessness icon


We lean into the unknown and constantly push ourselves to grow. We aim to make quick decisions, while inspiring those around us to take risks and trust their instincts.

Lucid Values Openness icon


We want to be honest, humble, and transparent – as individuals and teammates. Sharing our ideas and passion helps us achieve goals faster.

Lucid Values Curious Learning icon

Curious learning

We encourage a strong desire to continue learning beyond our domain. Personal and professional goals are fueled by thirst for knowledge and challenging the status quo.

Lucid Values Drive Success icon

Driving success

We aim to lead with innovation, ambition, and resourcefulness. Our actions should be purposeful and results-driven, with the goal of enabling our organization and partners to succeed.

The LUCID Story



Federated Sample founded



Automated sampling platform Fulcrum launched internally



Fulcrum formally launched as the world’s first automated Sample Marketplace



The birth of LUCID

  • Federated Sample services division and the Fulcrum SaaS platform unite
  • Gurgaon office opened
  • Proof (Impact Measurement) launched


London EMEA office opened; Lucid reaches 100 employees.



Continued growth; Lucid reaches 200 employees.

  • Raised $60m in Series B
  • New York Office Opened


Federated Sample, Fulcrum and Proof brands retired to form one global Lucid; Sydney office opened.



$100m Gross Merchandise Value (GMV) processed on the Lucid Marketplace. APAC operations expanded. Prague and Dallas offices opened. Lucid reaches 400 employees.



Launch of Impact Measurement, a self-service brand lift product

Corporate Affiliations

Lucid is proud to partner with companies that contribute to the advancement of our industry and community.

IAB Transparency and Consent Framework logo
Evidence Matters company partner logo
Insights Association black and grey
Adetem Association Nationale logo full color
IAB Member logo black and red
Market Research Society of India logo black and blue
the advertising research foundation logo teal
women in research logo pink and black
the posse foundation inc logo orange
Young Leadership Council logo purple
Operation Spark logo
rooted school logo green
youth force NOLA logo
stem library lab logo
Ride logo orange
CORe Logo
Nolavate Black logo
Black Tech NOLA logo

Press and brand guidelines


Download the Lucid logo and associated brand elements below.


Brand guidelines

It is important to use only the approved brand elements to maintain visual consistency across all materials that include the Lucid brand.



Visit our citations page to see how our partners collect and publish data from the Lucid Marketplace.

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