The nearly five-year partnership continues to grow as both companies embrace a technology-first future to deliver consumer insights at speed and global scale
17 December 2021 – LONDON – Lucid®, a leading provider of programmatic research technology, and Attest, a SaaS consumer research platform for today’s fastest-scaling and biggest brands, today announced a new multi-year agreement.
Continued uncertainty, drive for greater understanding of trends, and ambition for growth have magnified the need for business owners and brands across industries to better understand rapidly changing consumer sentiments and behaviors. This shift has exponentially expanded demand for insight, and also rapidly broadened the research and research technology industry across the globe.
“Gaining ethically sourced insights, knowledge, and data on future or potential customers has become crucial to business success and the rise of technology-driven research platforms, like Lucid and Attest, are making it possible for anyone to conduct research and analysis in their own way, time and budget,” said Emel Mohammadally, SVP of EMEA, Lucid.
Advancements in research technology (ResTech) and SaaS-based platforms, like the solutions offered by Lucid and Attest, are making it faster, easier and more cost-efficient for researchers, brands, and businesses to conduct high-quality research projects at scale.
“The research industry is moving at such an exciting pace, with increasing demand for simplicity and power; simplicity to start and conduct great research easily, with power to land on unique insights and take action with ever-increasing confidence,” said Jeremy King, CEO, Attest. “Human expertise and judgment will always be an essential part of research, and now software and technology are enabling advances in automation, efficiency and scale. This makes it much easier for anyone who is curious about consumers or trends to get the answers they need on a continuous basis, to uncover bold choices and make winning moves quickly. Lucid shares the same mindset as Attest when it comes to radically improving the capabilities and availability of market research. We’re all very excited to continue our partnership.”
Lucid and Attest have matured and grown rapidly over the last several years. Both companies have also benefited from driving the momentum in the growth of research, with Attest closing an over $60 million dollar Series B round of funding in October, and with Lucid entering into an agreement to be acquired by Swedish research firm Cint for $1.1 billion, which is expected to close by the end of the year. This follows a year of record growth across the EMEA region for Lucid, and record global growth in the last 12 months for Attest.
Lucid is a research technology (ResTech) platform that provides programmatic access to first-party data. With respondents in more than 100 countries, Lucid enables anyone, in any industry, to survey online audiences and get the answers they need. These answers reveal the sentiments, motivations, and behaviors of target demographics – data that can be used to build business strategies, measure the impact of digital advertising, publish research, and more. Founded in 2010, Lucid is headquartered in New Orleans, LA with offices throughout the US, Europe, and Asia.
Attest is a fast-scaling, 140 person SaaS business based in London and New York. Our consumer research platform provides confidence for every decision, with the right insight, at the right time. We do this by making it simple and fast to access your target customers and uncover opportunity with consumer data, continuously, at global scale. We call it: growth without guesswork.
The fastest-scaling and fastest-changing businesses use Attest to learn about consumers’ needs, understand live trends, enter new markets, validate decisions, develop new products and services, measure brands, track competition, and ultimately – grow. Our ever-expanding client roster includes notable brands such as Microsoft, Santander, Walgreens/Boots, Klarna, Dr. Kombucha, Fabletics, eToro among many others. Attest is backed by investors including Schroders, Kismet, and NEA, one of Silicon Valley’s most prolific venture capital firms with over 225 portfolio company IPOs since 1977.
For Lucid — Tiffany Collins, Global Communications and PR at Lucid, firstname.lastname@example.org
For Attest — Sarah Hollinshead, Head of Content at Attest, email@example.com