How the LUCID Marketplace Works
We like to think of Lucid as a questions-and-answers ecosystem. In our Marketplace, agencies, brands, or any other organization that needs survey responses (also known as “sample”) can connect directly with suppliers who provide respondents.
Reverse Auction Design
With suppliers bidding on buyers’ projects, Marketplace buyers set the price of sample.
Built For Speed
Respondents are immediately matched with the surveys they qualify for – as soon as the study is launched.
Five independent quality checks, including our Lucid Quality Programme, ensure that your survey responses are authentic.
LUCID: a true marketplace
Lucid operates as a true marketplace, which means we don’t set the price of sample or give preferential treatment to any suppliers. Our job is simply to create the ecosystem and ensure that the Marketplace is a reliable and secure place for you to do business.