Lucid’s high-quality data and customer service helps Interbrand achieve its business goals

The Challenge

For Interbrand, a global brand consultancy, finding reliable partners is crucial to the success of their business. Because many of Interbrand’s clients rely on accurate market research insights, securing a high-quality data provider is extremely important.

Additionally, given the demands of Interbrand’s tight deadlines and quick turnaround, they needed a sample provider that could deliver data with speed and efficiency that matched their workflow.

“Lucid provides us with quality respondents and extremely high-quality service.”

lucid sample black logo

Not long after initiating their partnership with Lucid, Interbrand realized how Lucid’s speed and scale could optimize their business objectives. Running studies via Lucid’s programmatic platform, many of Interbrand’s projects were completed within a matter of hours. 

Solution

Patrick Lopez, Senior Director, Research and Analytics at Interbrand, heard about Lucid from his colleagues in the insights industry. Lucid had a reputation for its disruptive sampling methods, and he was curious to see if it lived up to the hype. 

“We’re always looking for great partners that help with speed, efficiency, and effectiveness,” says Lopez, “and Lucid’s value prop was really compelling.”

After speaking with their team, Interbrand decided to partner with Lucid – confident that Lucid would be able to meet their specific sampling needs. 

Benefits

Not long after initiating their partnership with Lucid, Interbrand realized how Lucid’s speed and scale could optimize their business objectives. Running studies via Lucid’s programmatic platform, many of Interbrand’s projects were completed within a matter of hours. 

In comparison to his previous experiences with sample providers, Lopez recalls being “very pleasantly surprised” with the Lucid team’s hands-on approach to customer service.

Another major benefit to partnering with Lucid is the quality with which they deliver results. “We never have to worry about quality,” says Lopez. “Lucid provides us with quality respondents and extremely high-quality service.”

Results

Interbrand is required to be a nimble company, balancing multiple projects at the same time. Lopez appreciates that Lucid accepts Interbrand’s most complex fielding challenges. “We recently challenged Lucid to complete a really specific study within 24 hours,” he recalls. “And they pulled it off!”

However, one of the most notable benefits of Interbrand’s relationship with Lucid is trust – particularly when it comes to communication. Lopez values the honesty his team receives from the project managers and account managers at Lucid.  

“If I ask [the Lucid team], ‘Can you source this audience for me,’ they are always honest,” Lopez explains. “And sometimes that matters just as much, if not more, than the actual feasibility of the study.”

“It’s apparent in every interaction how collaborative the Lucid team is, and how much they are interested in truly helping.”

“It’s apparent in every interaction how collaborative the Lucid team is, and how much they are interested in truly helping.”

Want to learn more about Lucid’s solutions? Get in touch with our team.

Lucid sits at the center of the programmatic insights ecosystem. While we’re not a survey platform or a market research firm, Lucid’s sampling Marketplace operates between the two. 

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