Researchify uses Lucid Marketplace integration to increase survey opportunities for panelists

The Challenge

Researchify is a Sydney and Melbourne based market research agency and research panel operator that specializes in online data collection, community builds and market research consulting.

“As a panel, we typically deal directly with clients,” commented Raj Ravindran, General Manager at Researchify. “However, we wanted to find a way to increase survey volumes to ensure consistent traffic as clients’ individual projects were completed.”

To ensure consistent survey traffic for their panel, Researchify decided that integrating with a programmatic sample exchange would be the most effective solution.

“I had previously integrated a panel with Lucid, and the whole process was seamless,
so deciding to work with them again was kind of a no-brainer.”

lucid sample black logo

To date, Rewardia has achieved more than 200,000 completes. In addition, they have continuously maintained a high conversion rate because of their focus on enhancing respondent experience.

Solution

Ravindran had worked with Lucid in the past, and he felt they would make a great partner for connecting Researchify with sample buyers. 

“I had previously integrated a panel with Lucid, and the whole process was seamless, so deciding to work with them again was kind of a no-brainer,” Ravindran explained.

Lucid’s integration consultants worked closely with Researchify’s team to develop an integration plan that worked for them. 

“Our tech team met with Lucid’s tech team to coordinate an integration. The whole process was incredibly easy and finished within a few weeks,” said Ravindran. 

Benefits

Once the API integration was completed, Researchify’s panelists began seeing a significant increase in survey volumes. 

“One of the great benefits of the Lucid Marketplace is the volume that our panel sees,” commented Ravindran. “We primarily do gen
pop studies, so our panelists have consistent survey opportunities.”

Additionally, joining an exchange has created opportunities for Researchify to connect with researchers from all kinds of industries. 

“Lucid is great for buyers because they can get high quality sample for a competitive price,” continued Ravindran. “And as a supplier, I love
it because I can increase the volume of completes without having to create extra work for our panel.”

Results

Since integrating with the Lucid Marketplace, the panel has achieved nearly 15,000 survey-completes. As a result, Researchify has found a reliable source of additional revenue with Lucid.

“For a supplier, the primary benefit of joining an exchange like Lucid is the high volume of survey opportunities,” explained Ravindran. 

Thus, Researchify is a proponent of Lucid’s sample marketplace business model and the flexibility it provides to their own company. 

“While there are some researchers who don’t use exchanges and only believe in using a traditional panel, I’m a strong advocate for exchanges,” Ravindran concluded. “It’s the way of the future.”

“As a supplier, I love it because I can increase the volume of completes without having to
create extra work for our panel.”

Want to learn more about Lucid’s solutions? Get in touch with our team.

Lucid sits at the center of the programmatic insights ecosystem. While we’re not a survey platform or a market research firm, Lucid’s sampling Marketplace operates between the two. 

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