Survey respondents make market research possible.
The insights industry has a far-reaching impact on the world around us. Survey data informs much of the information we receive every day at work, on the news, and in social media. Businesses all over the world depend on market research data – and these insights are provided by real people via online surveys.
Both consumers and businesses benefit from better understanding how surveys are applied to market research, so sourcing the right survey participants is a critical part of the process.
Maybe you assume that respondents come from online survey panels. In that case, you’re not wrong. However, with the ever-increasing number of sample suppliers entering the market, there are many other types of platforms respondents are sourced from, in addition to panels.
From rewards and loyalty programs to games and apps, people are being recruited and qualified for surveys from many different sources.