What is Impact Measurement?

Julia Reuther, Consultant, Project Success gives an overview of how Lucid’s Impact Measurement product helps marketers understand how exposure to advertising impacts consumers’ attitudes and opinions about a brand.

Want to learn more about Lucid’s solutions? Get in touch with our team.

Lucid sits at the center of the programmatic insights ecosystem. While we’re not a survey platform or a market research firm, Lucid’s sampling Marketplace operates between the two. 

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