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Lucid Services

Did you know that Lucid provides a range of services to support your insights projects? Our services are a great way to enhance your workflow – and they’re available to all Marketplace customers.

We want you to have choices

Our team offers support using Managed Services, or we can provide services through your current Marketplace software license. No matter the level of service you need, we will deliver scale, speed, quality, and control every step of the way. Lucid services include:

Programming and Hosting Services

Programming your survey is both art and science. You want your survey respondents to have the best experience possible. Lucid’s team has the know-how and experience to ensure your survey is programmed with the most effective logic. 

Programming tools can be expensive. So, why spend the money when you can take advantage of the licenses that Lucid already has? Lucid uses industry-standard tools with a mastery of the survey process to ensure your survey is programmed accurately the first time.

Lucid can program surveys at ALL complexity levels. From simple flows to complex logic and questions, custom setups, max-diff, conjoints, heat maps/hot spots, and more.

With every programming engagement,
Lucid provides you with:

  • A dedicated project manager
  • Clarification Log to easily track and update changes to the survey
  • Reliable turnaround times and proactive communication
  • Quota setup and consultation
  • 3 rounds of Quality Assurance Checks
  • Manual Script Check before launch
  • Simulated data for pre-launch data check
  • Soft launch data check
  • Up to 3 rounds of data scrubbing

Fielding and Sampling Services

Lucid’s services team has solutions for any fielding and sampling challenge you may have. With our extensive knowledge of the Marketplace, we’ll help you access the respondents you need, while completing your projects on time and within budget.

Get expert guidance with: 

  • Project management
  • Survey creation and execution
  • Sampling guidance and expertise
Bidding & Feasibility Expertise

Request a bid, and our team will provide you with the best project management in the industry. We can help to define your project goals, find feasibility for your target, and build a sampling strategy.

Comprehensive Fielding Solutions

Whether we’re reaching niche audiences, deploying high-volume studies, or executing quick turnaround projects – Lucid’s Services team can handle it. No sampling need is too complex.

Tracking and Blending Management

You’ll never have to worry about the sample blend of your tracker studies. We ensure that the composition of your sample is consistent, wave after wave.

Data Processing Services

The survey results are in. And, unless you are a large organization with a stable of data processors at your disposal, getting survey data structured and organized is complicated.

Let Lucid help. Our data processing team will organize the survey results so that you can get to your analysis quickly and efficiently.

After the data is processed, you need the best quality data from your survey. Lucid will ensure that your data is usable. Free from gibberish, profanity, illogical or nonsensical data that gets through our QC measures. Lucid will ensure any unusable data is removed. You receive a clean file to gain the insights you need, quickly and accurately.


Crosstabs, also known as data tables, tabs, or tables, are matrix tables that display the multivariate frequency distribution between the variables.

Data Processing

Data Processing includes organizing, re-coding, and reducing the amount of data to prepare for analysis and reporting.

Data Weighting

Data weighting is used to ensure that survey results are representative of a particular population as needed.

Advanced Data Cleaning

Advanced data cleaning is included in standard programming. Cleans straightliners, speeders, gibberish as well as nonsensical answers.

Open End Coding

Open End Coding is the process of quantifying open-ended (qualitative) data collected in a survey. Coding involves grouping the open-ended responses into similar categories and assigning a numeric value to each.

Lucid gives you access to accurate,
clean data so you can get insights fast.

Try Lucid Services today!